It is a project that has among its objectives to finance campaigns for the rescue of values ​​in society, taking as inspiration for its realization the concern that day by day shows that values ​​entered into a great decline in humanity. In this campaign, the different types of values ​​to be rescued (human, religious, moral, family, etc.) will be reflected, as essential factors and instruments to harmonize people to achieve individual development and contribute to the common welfare.